UrbanPro coins are deducted only when you respond to a customer’s enquiry. The amount deducted is dependent on the category that the customer has applied for. Coins are deducted only per your usage, which offers you significant savings over a subscription model, and you control the usage of coins.
Also, coins are automatically deducted for all the customized responses that you have set to be sent automatically. Please check Point 1.3.11 for further questions on how to set up customized responses to be sent on your behalf.